The Impact of Influencers

Who says there’s no such thing as a free stay? Well, maybe for most of us, that's true—unless you’re an influencer! In today’s world, wielding a hefty Instagram following might just be your ticket to globetrotting on someone else’s dime. But it’s not all about lavish stays; there’s a real strategy behind hosting these social media savants.

Check out our latest collaborations with influencers who have enjoyed memorable stays at our apartments:

The adventurous Medio Hippie family from Canaria experienced stay in the City Nest Apartments, part of our Local Living collection, providing us with a unique opportunity to connect with their vibrant travel community. 

Meanwhile, at the River Dance Suites, Adam Safranek stayed in a Three Bedroom Apartment with a stunning view, reaching an audience interested in luxurious travel. 

These collaborations were not only fruitful in terms of the authentic content they generated but also in how they attracted new guests to Adrez.

Influencer marketing has reshaped how brands interact with their audiences, especially in the hospitality sector. An influencer, by trade, is someone who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience. A key asset to marketers, influencers specialize in narrowing the gap between browsing and booking.

By integrating influencers into our marketing strategy, we've opened our doors to a community of enthusiastic travelers who are eager to share their authentic experiences with their followers. These collaborations not only boost our visibility but also strengthen our reputation as a top choice for travelers seeking a place that feels like home.

Benefits of Hosting Influencers

Increased Visibility: Each influencer who stays at our apartments brings Adrez to the forefront of a diverse audience. Through Instagram stories, blog posts, and YouTube videos, our apartments are showcased across different platforms, highlighting unique aspects of our accommodations and services.

Content Creation: Influencers are master storytellers, and their content brings out the soul of Adrez. The images and videos they create during their stays are not only beautiful but capture the essence of experiencing a city like a local, from the comfort of our apartments.

Target Audience Engagement: Influencers connect on a personal level with their audiences. Their followers trust their recommendations and view their lifestyle as aspirational. By partnering with influencers whose followers match our ideal guest demographic, we're likely to attract more visitors who see our brand as fitting their interests and needs.

Challenges and Considerations

Selection Process: Not all influencers are created equal. The key is to find those whose branding aligns with ours, considering their follower demographics, engagement rates, and the authenticity of their content. It’s not just about the numbers; it’s about finding influencers who resonate with the target audience and simply fit in.

Authenticity Concerns: We strive to maintain a genuine narrative. It’s essential that the influencers’ content seamlessly integrates with their usual style to ensure that their audience receives the promotions as credible and trustworthy.

Cost vs. Benefit: We assess the value of hosting influencers by comparing it to traditional marketing expenses. The return, in terms of engagement and direct inquiries about bookings, often surpasses other advertising investments, making it a cost-effective choice.

Preparations for Hosting an Influencer

Accommodation Standards: We go above and beyond to ensure that our apartments are not just photogenic but are equipped with everything needed for a comfortable and enjoyable stay. From high-speed internet for uploads to plush interiors for that perfect shot, we make sure every corner is ready for its close-up.

Clear Agreements/Expectations: Establishing clear expectations from the outset is the key. What specific deliverables will the influencer provide? How many posts, mentions, and types of content are expected? Similarly, what can they expect from us in terms of hospitality and compensations? Having a contract or agreement in place helps to avoid misunderstandings.

Setting Mutual Expectations

Goals for Both Sides: Our goal at Adrez is not just to fill rooms but to create connections and enrich experiences. We align our objectives with the influencers' goals to ensure that each collaboration brings mutual satisfaction and substantial results.

Feedback and Communication: Constant communication is key. From the moment an influencer checks in, until after they’ve posted their final piece of content, we stay engaged to ensure they have everything they need and that their experience is optimal.

Influencer partnerships, when executed properly, can be a powerful marketing tool in the hospitality industry. Are we on the same page? Are you an influencer eager to explore new cities and share your stories, or perhaps a traveler inspired by our influencers' adventures? Reach out to us to discover how we can work together to craft your next unforgettable experience!

Article author:

Kateřina Čmoková